We think of Google and Facebook as Web gorillas.  They’ll be around forever. Yet, with the rate that the tech world is moving these days, there are good reasons to think both might be gone completely in 5 – 8 years.  Not bankrupt gone, but MySpace gone.  And there’s some academic theory to back up that view,…

Check out an excerpt of the article below. Read the entire thing here. The dueling global campaigns are just the latest chapter in Coke and Pepsi’s decades-old rivalry, which has included numerous failed flavors (New Coke and Crystal Clear Pepsi, anyone?), loyalty programs (the now-defunct Pepsi Stuff and still-active My Coke Rewards), singing-competition series (“American…

Apple, the world’s most profitable technology company, doesn’t design iPhones here. It doesn’t run AppleCare customer service from this city. And it doesn’t manufacture MacBooks or iPads anywhere nearby. Yet, with a handful of employees in a small office here in Reno, Apple has done something central to its corporate strategy: it has avoided millions…