O say can you see? Yesterday, Lana Del Rey premiered her new JFK-inspired video with A$AP Rocky as the POTUS. In an interview with VICE’s Noisey arm, he discusses his role and how the video came about.
I love it, yeah. I think you make a great JFK. How did it come about?
Lana wrote the treatment with me in mind. She wanted me to be the lead guy. Shit is like, everybody knows we got a thing for each other and we wanted to show that on screen. She’s a genius like…. nigga look at this bitch, I wanna fuck the shit outta her. Look at her she’s gotta be in her late 30s and shit… Err, Hello?
Haha. You’re not talking about Lana Del Rey there I take it…
Hahahaha nah, nah, nah. Nah, I was caught in the moment man; you know me Andy, cut it out man.
Yeah I was like, “Wow, this is very forward of him.”
Nah she wanted me to be the main guy and she wrote the treatment herself and came up with all the ideas. She came you with all that shit herself. And this guy Andy, nah, Anthony, what’s this nigga’s name… Anthony Mandler shot it with some old cameras and shit to get the 1960s look and they had a set of extras. They had so many extras there, Interscope paid so much fucking money for this video that it’s not even true.
I tell you man, on set, I never did any kind of shit like this before with this much people involved and nothing like that so when I came on set with everybody dressed like they in the 60s and shit I really thought I was in the 60s. I’m serious. All joking aside – it was so realistic, I’m like DAMN.
And so I got in character like, “Fuck that like, I’m gonna be the black, trill JFK.” But basically I was just me, I don’t really think I did JFK no justice, (laughs). I was just me and it was like, “what if JFK met A$AP Rocky?” And that’s what you got. She looked like Jackie O, and I was kissing the shit out of her all day and shit. –Rap Radar