Taylor Swift is the first artist to be recognized by music and video service Music Choice as an “MC Icon.” Swift is one of Music Choice’s top overall performers across its entire network. Her videos have over 85 million views on Music Choice On Demand and Music Choice Play.

On MC Video On Demand, she reigned as the #1 Country artist for seven years straight, from 2006 to 2013. Her songs currently play on 15 different music channels, which comprises 30 percent of Music Choice’s service.

“Music Choice has had its own ‘Love Story’ with Taylor Swift,” stated Damon Williams, VP Programming, Music Choice. “We knew she was special from the moment we first met her in 2006 and we are thankful to her and Big Machine Records for letting Music Choice and our viewers get a front row seat on her journey to success.”

To honor Swift’s new title as an icon, Music Choice Play will premiere a special entitled MC Icons: Taylor Swift on Tuesday, March 17 at 8 p.m. ET/PT. The special includes archival footage of the singer’s first visit to Music Choice in 2006 up to present day. The episode will become available on Music Choice On Demand and musicchoice.com following its initial broadcast premiere. Also, Music Choice On Demand will feature a top level Taylor Swift folder that includes her catalog of music videos from 2006 until her latest album, 1989. Furthermore, music channels across the service will debut specially created MC Icons: Taylor Swift facts that will be added permanently to the database, and her songs will play two-in-a-row on MC Pop Country, Hit List and Today’s Country Music Channel starting March 18.

Music Choice will continue to recognize artist contributions throughout the year with additional MC Icons to be announced each quarter. [FMBQ]