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Since even before it launch, Apple Music has been using social media creatively to promote Beats 1. From “leaking” details to posting “exclusive” interviews on YouTube, Beats 1 and Apple Music are going wherever their audience goes.

Apple Music’s latest foray into social marketing is a tour of Beats 1’s 3 global studios via Snapchat. While not a spontaneously produced video captured on a smartphone, it does convey the energy that is driving interest in the online station.