In the last year, BandPage has focused on both product improvement and partnerships. The later strategy, in particular, is starting to reap significant benefits for both BandPage and the hundreds of thousands of artists that use its services.
BandPage announced today that it is sending over 1,000,000 music fans to musician’s online stores each month. Driving the traffic are BandPage partnerships with Spotify, Rhapsody, Rdio, VEVO, Shazam, Lyricfind and other music sites. All of that traffic, along with BandPage’s focus on enabling highly targeted fan experiences, is leading to significant income for artists.
- Offers that connect fans to their favorite artists in unique and distinctive ways, such as online experiences, VIP tickets and signed memorabilia, are the best selling items.
- Fans of the Rock, Electronic and Country genres are the most likely to buy.
- Signed merchandise products sell at prices twice as high and twice as fast as their unsigned counterparts.
- Sales of in person experiences are increasing at the fastest rate.