With the advent of live streaming technology, the concert experience has changed. Now, audiences can experience a live performance from the comfort of their laptop or desktop screen. No need to get hot and sweaty in the midst of an active pit. While live streaming technology is not quite pervasive through the industry yet, we are already seeing the Live Concert Business affected by these technological advances in live streaming. We have seen big festivals like Coachella and Carnaval in Rio embrace live streaming, but we are likely awhile away from seeing it utilized at your local club gig. Nic Adler is one of the movers and shakers on the club scene as he owns the legendary Roxy Theatre. Nic has been a technology maven and supports any advancement in technology that improves the concert experience for his audience. Renman asks him if live streaming has either hurt or helped the Live Business. Nic obliges by talking the benefits of live streaming and how that can tie into the live experience. Nic also talks the advantages of using Social Media to get feedback from his audience on their concert experience!