“Spotify is ready to test a Twitter or Facebook like follow feature that marketers can use to share playlists and other branded content with its users. The new feature for brands is similar to the follow and share functions that Spotify rolled out to artists, labels and users earlier this year.
We’re talking with brands, but we’re not live with brands,” said Jeff Levick, Spotify’s chief sales, marketing and international growth officer, told AdAge. it’s all part of a broader effort to create new channels for brand marketers to reach an increasingly overloaded audience. “
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