The well-regarded annual Cannes Lions International Festival of Creativity has announced that it is adding a new, two-day segment focusing on music and entertainment.

According to Forbes, the new segments, entitled Entertainment Lions and Entertainment Lions for Music, will feature juries drawn from across the entertainment industry, but who are all involved in the musical side of content creation, advertising, branded content and similar fields.

Cannes had previously lumped music in with branded content, and the shift to a standalone event is a recognition of the growing impact of music in advertising and follows in the footsteps of the advertising industry’s awards, the CLIOs, which have begun to recognize categories such as the best music-focused campaigns and the best use of music in a campaign.

Inspired by the famed film festival, The Cannes Lions Festival is widely recognized as the largest advertising festival in the world and commonly attracts thousands of delegates from around the world.