In the first installment of our interview with video director Rik Cordero, we talk about his start as a video director, his career moves early on, and more. We also get to hear the story of how Rik created the “Blue Magic” trailer, and when he got to play it for Jay-Z. In part 2 we talk the relationships between the BOBO team and the blog game. We then talk about their relationship with Rik Cordero, and branching out to film.