John Kellogg, Professor of Music Business/Management at Berklee College of Music, discusses matters of strategic interest to anyone starting out in the music industry, whether on the music or the business side. He addresses what the industry is likely to look like tomorrow and how that will change who gets paid and for what, how to use new media methods to get your music to your fans, how to network in the industry effectively, when you need a lawyer, and how to protect and monetize the songs you worked so hard on writing.