Music Mogul Jermaine Dupri talks with iCrossing Chief Strategy Officer Adam Lavelle about the successful growth of Global 14, the social community Jermaine launched in 2011. Jermaine discusses how he has built a loyal network of engaged fans who share his personal passions ranging from fashion to hip-hop. Global 14 provides a lesson in using social media to build a connected brand — or a close relationship with your audience. In Part 2 of this two-part video, Jermaine discusses how he integrated the online/offline social experience by launching the 1414 Tour, which was a 14-city tour in which Jermaine introduced Global 14 members to each other via celebrations. Other highlights of Part 2 include how Jermaine is building a business model and attracting brands to Global 14.