Chris Parr of Spalding Entertainment and former VP of Music Programming and Talent Relations for CMT in Nashville, talks about the process of music programming. He explains the audience demands determines what they do in terms of music programming for CMT. Chris discusses CMT’s role in promoting an artist through music videos on television and ways of marketing the video to the intended audience. He goes on to talk about what CMT’s music programming department looks for in terms of record sales for the artist, radio play, and the quality of the video. Chris also describes the way his department is run and how decisions about what videos should be played are made.