In this segment of a panel discussion held at Loyola University, New Orleans. The panelists discuss Russell Simmon’s assertion that hip-hop artists reflect the realities lived by hip-hop fans back to them, and to what degree this is true.

Sculptor Bruce Niemi explains the importance of building a customer mailing list (that is, a fan base for your art), and sending press releases to publicize upcoming shows. He also discusses the long term investment required to make advertising profitable, as well as the ways in which tear sheets can be used for further self-promotion.