The radio ratings dropped yesterday and according The Daily News, Hot 97 has the biggest listenership among 18-34 year olds. Heres a clip from the article:

WQHT (97.1 FM) regained the lead among listeners 18 to 34, leaping past WHTZ, WLTW and hip-hop rival WWPR (105.1 FM).

WQHT program director Ebro Darden said connecting on multiple platforms has been a key to reaching Hot-97 listeners.

“We have a massive presence online and in social media,” says Darden. “Funkmaster Flex’s blog and Miss Info’s blog are some of the largest in hip hop.

“We’re also a 20-year heritage brand, so we have trusted personalities and lots of credibility.”

Hot-97 often does well in spring during the runup to its annual Summer Jam concert.