Brag Media/SMG Sits down with Island/DefJam A&R Lenny S, to discuss the role of the A&R in today’s music environment, what artist should do to get the attention of A&R’s today and important role that managers and their team play when it comes to moving an artist from point a to point b. In this episode of people behind the music DefJam A&R Lenny S talk about what an artist must have to get a deal in today’s business, how the evolution of technology helps A&R’s discover talent, and the difference between “Home Boy” managers and “Professional” managers.