Mike King, a veteran music marketing manager and managing editor of Artistshouse, reveals the secret strategies behind marketing yourself and your music effectively. He discusses when to hire an independent record promoter or publicist and how to know you’re hiring the right person, how to get national distribution for yourself without going through a traditional distributor, how to get your record into stores, how to build and manage a contact database and fan base, and how to run an integrated marketing campaign that gives you the most bang for the fewest bucks.