From the major label perspective, getting a hit typically requires two things: (1) lots of money (ie, radio play), and (2) the perfectly-receptive mass audience.  Simple game, right?  Well, it turns out the results of this alchemy can now be decoded months in advance, by monitoring early reactions across interactive platforms. Like Shazam, the now-saturated mobile…

Dave Cool is the Director of Artist Relations for musician website and marketing platformBandzoogle. Twitter: @Bandzoogle | @dave_cool The “Four P’s” is a term used to describe the traditional Marketing Mix: Product, Price, Placement, and Promotion. I’m borrowing from that expression to talk about the Four P’s of Playing Live Shows: Preparation, Promotion,Performance, and Post-Show. This series of blog posts…

Twitter is expected to bring in more than $1 billion in advertising revenue in 2014, according to a repor Two people “with knowledge of the matter,” who are apparently irked at some analysts’ low forecasts, toldBloomberg that ad revenue would be “at least” $1 billion before the company’s ninth birthday. By comparison, eight-year-old Facebook generated more than…