Here’s a general outline/template that you can adapt to be more effective in your sponsorship packet. You should design your packet specifically for print as well as a digital file. The most important thing to keep in mind is the perspective of the sponsor: How does the proposal benefit them/their customers/their employees? What can you…

Via Billboard/Allindstrom Vevo’s future business arrangements are looking a bit cloudy, as reports this week suggest that the company’s deal terms with Google are again in play, and that Universal is re-examining its stake in the company in the relation to UMG’s proposed acquisition of EMI’s recorded-music division. The Is-Vevo-Leaving-YouTube chatter resurfaced on Wednesday, when…

Pharrell discovered her on YouTube. Jermaine Dupri co-signed her. And now Leah LaBelle is gearing up for the release of her i am OTHER/So So Def/Epic Records debut, due later this year. The Seattle songstress sat down with Rap-Up TV in Beverly Hills to chat about her album, love for Lauryn Hill, and her encounter…

Chicago upstart Rockie Fresh, let the cat out the bag yesterday and announced his signing with Rick Ross’ Maybach Music Group. Hours later, Rockie talked to MTV about the deal. –Rap Radar

Flo brought the wildness to 106 yesterday. He spoke on staying fit while on the road, touring, recording his new album, and raising $1 million for breast cancer. Wild Ones in stores now. –Rap Radar