GEFFEN RECORDS Chairman GEE ROBERSON will transition his own a full-service record company, BLUEPRINT RECORDS, to be distributed by INTERSCOPE GEFFEN A&M. This move is consistent and in further consolidation of his other highly successful entertainment interests including managerial and artist development company BLUEPRINT GROUP.

“I’m very happy about the knowledge and experience I gained at GEFFEN that will be very useful going forward in the future,” ROBERSON said.  “Now it’s time to go back to my roots, that entrepreneurial spirit, wrap my arms around my own label and fold it into INTERSCOPE GEFFEN A&M.  Based on the relationship I already have with JIMMY and everyone at the label, this is a very natural move that’s filled with synergies.”

“Gee has an extraordinary entrepreneurial instinct and that spirit has always been an important part of our company,” INTERSCOPE GEFFEN A&M Chairman/CEO JIMMY IOVINE said. “JOHN and I are thrilled at the opportunity to partner with GeE on his latest venture.”

Several artists on the GEFFEN roster are expected to join ROBERSON at BLUEPRINT, including but not limited to rapper/producer HIT-BOY and hardcore rappers LEP BOGUS BOYS.  [AllAccess]