MTV has announced a new campaign entitled “Artist To Watch” which highlights who is next up in the game. Every two weeks they will select someone new to highlight, the artists involved span across all genres. MTV is a very big player in the game, so recognition from the company would do amazing things for any one of these careers. I guess this means that more music will be played again? We shall see. Check out more info after the jump:

The first batch of artists are (in alphabetical order): Alt-J, Joey Bada$$, Becky G, Robert DeLong, Gold Fields, Hunter Hayes, Trinidad James, Macklemore & Ryan Lewis, Austin Mahone, twenty I one I pilots, The Weeknd, Jessie Ware and Zedd.

Each artist will be showcased across MTV’s various television channels (including MTV, MTV2, mtvU, MTV Hits and MTV Jams), websites (including MTV.com, Artists.MTV, MTV News,MTV Hive) and social networks (including @MTV, MTV on Facebook, MTV on Instagram, MTV on Tumblr). MTV will showcase exclusive content across its various channels including live performances, interviews, video rotation, song placements in shows and more.

Throughout the year, MTV will partner with each artist to break them to the mainstream audience. [AlLindstrom]