[youtube http://www.youtube.com/watch?v=GLIaUT5NA_Y] In this clip from www.artistshousemusic.org – Zach Hochkeppel, VP of Marketing for EMI Jazz & Classics, talks about innovative ways to target older audiences. EMI Jazz & Classics’ demographic tends to be older than the average music consumer and Zach explores the many formats his company uses to reach their audience.