Ciroc isn’t the only way Diddy’s obeying his thirst. Today, the Bad Boy founder and rapper/actor Mark Wahlberg have partnered with the fitness water brand, AQUAhydrate.

As part of the deal, the tandem will work with former Fiji water CEO, John Cochran overseeing business strategies in retail partnerships. In the press release, Mark says:

“This is a truly innovative company, and I’m thrilled to be part of it. We all strive to do the best we can for our bodies but sometimes schedules, stress and other factors get in the way.  AQUAhydrate helps me achieve the balance my body needs, no matter what. I enjoy being involved in every aspect of the AQUAhydrate brand and I’m looking forward to a very successful partnership.”

Diddy adds:

“As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with. Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does.  Together, we’re going to take AQUAhydrate to the next level.” [RapRadar]