Prince has inked a new deal with Kobalt Music Group. Not only will he release new music under the label, he will be handling the development of other artists as well. I could only imagine what it would be like to work beside Prince. Kolbalt Music Group will serve all of Prince’s marketing and distributing needs.

“This new venture gives Prince the flexibility and freedom he’s always sought in a label partner,” says Kobalt president Richard Sanders in a statement.

“We’re providing a high level of diverse services that will be particularly customized to his vision for each release, allowing the world to experience more music from Prince and his creative community.”

Kobalt launched its Artist and Label Services division in January 2012 after acquiring digital distributor AWAL, saying at the time that it was a response to “a major shift in where we see the market is heading”.P

Props to Musically & AlLindstrom