When Kevin Lyman started the Vans Warped Tour, he wanted to create a Music Festival that could tour around and embody the spirit of Punk Rock. But like every great idea with commercial value, Corporate America perks up and takes notice. We all know that Punk Rock was a movement created to fight the MAN and reject mainstream ideas like commercialism. So, it seems counter-intuitive for Kevin Lyman and his partners to have been willing to work with sponsors especially at the inception of the tour. Well, Kevin offers a unique perspective as to why he chose to incorporate branding even after landing big acts like Pennywise and NOFX. From the get-go, Kevin devised strategies to cleverly integrate his approved sponsors without taking away from fans’ experiences with the festival. Kevin also discusses how he uses sponsors to provide tour support for the acts as they go out on the road!