We have already shown you Step #1 and Step #2 to Build your Marketing Plan for your Album Release. RenmanMB is happy to present you with Step #3, which is to identify your customers. This is one of the most difficult steps for any band, which is zeroing in on who your audience is and where you can find them. There is no science to this process, but Jack Hedges, Director of Marketing for Canvasback Music, is here to guide you along this process. Jack provides some helpful tips and pointed wisdom on how to identify and target your audience!