Have you ever wondered how many ways to get your music put out there? Are you looking for new avenues other than the ones you predominantly use today? Here’s 49 more to use at your discretion. For the full story, click here.
“Give your music away for free on torrent sites
This one is slightly controversial, and I understand not everyone will like the sound of it, but I’m of the belief that your music is your business card. Sure, it costs money to make and you want to redeem that money, but I think a longer-term strategy is more valuable here. Seed your music on torrent sites, and encourage it to be shared far and wide. The more fans you have, the easier it will be to negotiate better gigs, sponsorships, and other high value opportunities.
Be active on niche social networks like Pinterest
Despite being largely populated by foodies and interior decorators, Pinterest receives huge amounts of traffic, and is relatively uncompetitive for musicians. The challenge with promoting music on Twitter and Facebook is that you’re competing with every other band – this isn’t the case on Pinterest. Remember, the hardest place to sell a book is in a bookstore.
Recruit an intern / street team to help get the word out
The limitation with music promotion is that you only have so many hours in the day, and so while there may be hundreds of options to promote you music, you need to prioritise – or outsource. Recruiting a street team is a great way to encourage others (your fans) to do your marketing for you.
Improve your merch designs
Your fans are unlikely to buy your merch if your designs suck. Hire a designer to make them so good that even someone who’s never heard your music would want to wear them.”
Via MusicThinkTank
