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Since things trend so fast in music, watch artists race for Instagram and create videos after reading this. Even before Instagram started implementing video, artists where using photos and picture alterations in their music videos. Now, after seeing music group The NGHBRS drop their music video for “Hold Up Girl”, the unique video idea helped them earn attention at WSJ.com. Instagram is also reminding you that after you make your video, you can earn income by tying your I.G. video into your merchandise.

“Once you’ve made your own Instagram video, you can take it a step further by tying it into merch.

Cap That has a product designed primarily for consumers. They give you a web app to do such things as take a still image from your Instagram videos to use on individual merch items such as iPhone cases and playing cards.

So consider that an inspiration for your own music merch offerings. There are lots of ways to pull interesting stills from your videos and many reputable companies that will turn them into merch at a price that will then allow you to offer them to fans and still make a fair return.”

[Al Lindstrom]