BlackBerry has had a rough year. BlackBerry is so badly off it can’t even sell itself for a fraction of its actual worth. But BlackBerry has its dignity, dammit, and it won’t tie itself to a sinking ship like Justin Bieber.
Apparently, in the spirit of supporting flailing Canadian brands, Bieber reached out to BlackBerry and offered to be their spokesman for $200,000 and 20 phones. We question the cash just because, c’mon, BlackBerry hasn’t had $200,000 lying around since 2008 or so, but either way, the Biebs got rejected. Harshly.
[Senior Development Manager Vincent] Washington told Bloomberg Businessweek: “He said, ‘Give me $200,000 and 20 devices, and I’m your brand ambassador,’ basically. And we pitched that to marketing: Here’s a Canadian kid, he grew up here, all the teeny-boppers will love that. They basically threw us out of the room. They said, ‘This kid is a fad. He’s not going to last.’ I said at the meeting: ‘This kid might outlive RIM.” Everyone laughed.”