On today’s lesson we talked about Marketing and Promotion with a focus on what indy artists can do to promote their music without a pocketful of money. We discussed the key elements of a marketing plan including getting the music right, presentation of your visuals (photo and vids), identifying your customers, touring, publicity, distribution, radio promotion, online marketing and more. Check below for shortcuts to today’s topics. Get your pencil ready and start watching.
1:20-First timers-What is Renman U?
7:45-Overview to Marketing & Promotion
8:52-What does it take to stand out in today’s music biz?
10:32-What does it cost to market a record today?
11:56-What can indie artists do to compete in today’s music biz?
15:42 Big Picture-It doesn’t happen in a day..food for thought
17:48 What are the key elements in your marketing plan?
19:44 Let’s talk about your Music-Making the music and what happens when you are done.
21:31 Should I release a single, Ep, or album
25:29 Question from chatroom-What is the downside to a digital only format?
26:35-Question from chatroom-Should an artist let the label craft their image for them or should they do everything themselves before signing?
30:00-Let’s talk about presentation-Music, Photos, & Videos
38:45-Identifying who your potential fans are
42:00-Touring as a marketing tool
49:27-Renman talks about resources on Renman MB website
50:09-Publicity..getting the word out about you
57:40-Online Marketing
1:01:13-Check out interview with my friend and Social Media maven Rachel Masters
1:01:31-Getting on the Radio
1:07:00-Distribution-making your music available for sale
1:09:37-What if you have some money to spend on Marketing and Promotion?
1:12:39-New Online tools for artists and music pros
If you are looking to do something big in the music biz you are likely going to need some help. If so, you are in the right place.
We are going to teach you everything you need to know about today’s music biz. The REAL music business, not that fairy tale version you read about in some book. And to help me, I’ve invited some of the smartest, most talented, most successful people in the music biz to help you learn by sharing their advice and experience.
We’ve got hundreds of tips from artists, managers, promoters, music publishers, labels, publicists, and more. Folks that have been doing it not just talking about it. Whether you are an aspiring artist or music professional you can’t help but learn.
