Beats Music has added Bozoma (Boz) Saint John as SVP, Head of Global Marketing. Saint John had served as head of the Music and Entertainment Marketing Group at Pepsi-Cola North America. She will report to Beats Music CEO Ian Rogers.
During her tenure at Pepsi, Biz was involved in celebrity endorsements by Beyonce, Kanye West, Nicki Minaj, Eminem, Katy Perry and her idol, Michael Jackson, as well as, brand integrations with the Super Bowl, GRAMMY Awards, MTV VMAs, and CMA Awards. Prior to Pepsi, she was VP of Marketing for fashion brand Ashley Stewart and did stints at ad agency Arnold Worldwide and Spike Lee’s SpikeDDB.
Boz’s passion for music and experience working directly with artists on behalf of a powerful international brand makes her a perfect fit for Beats Music,” said Rogers.
“When I was in the 10th grade I decided to run for a position on the student council with the campaign slogan ‘Nuthin but a Boz thang’ so you might say joining Beats Music is like coming full circle,” said an always enthusiatic Saint John.“I’ve been working my whole career to get here! I’m thrilled, and ready to win!”
Props to Hypebot
