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Asher Roth continues his run of psychedelically-themed visuals his latest music video for RetroHash cut “Pull It.” To coincide with the unveiling of his new video, Roth also had a couple very based messages for his fanbase, stating the following:

“Pull It” is the third and final chapter in the ‘RetroHash’ journey. Following “Parties at the Disco” (escape) and “Last of the Flohicans” (ego death), “Pull It” represents the transformation.

Love may be the only thing that can transform us. It’s important to allow yourself to feel the pain that comes with it. It hurts. So much. But it’s better than going through your life feeling nothing at all. Embrace it. Explore it. This pain will ultimately transform you and with strength and support it will help you grow to become the person you were meant to be.

[Hypetrak]