ASCAP has promoted Lynne Lummel to executive vp of transformation management office, a newly created  department. In her new position, she will work with the senior management of the American Society of Composers, Authors and Publishers on initiatives to meet the future needs of the PRO’s songwriters, publisher members and its licensing partners.

“The ASCAP Transformation Management Office will be essential in helping ASCAP implement new best-in-class, innovative tools and services for our constituents and Lynne is the perfect person to lead it,” said ASCAP CEO Elizabeth Matthews in a statement. “During her tenure at ASCAP, she has always been an agent of change, driving fundamental innovations in licensing, in repertory and in our distribution systems.”

For example, Lummel was instrumental in introducing video and audio pattern-recognition technologies at ASCAP that expanded the organization’s ability to obtain musical performance data at the same time it streamlined operations and reduced costs, the organization said.

Previously, Lummel had been senior vp of distribution and repertory, overseeing the payout of hundreds of millions of royalties to ASCAP members through processing about 500 billion music performances in 2014.

“Through her vast knowledge of ASCAP’s operations and complex business systems, Lynne’s work has resulted in tremendous efficiencies while enhancing the services we provide to our members and licensing partners,” Matthews added.

Lummel has a doctoral degree from Columbia University, a master’s degree from the University of Florida and a bachelor’s degree from Florida State University where she serves on the FSU College of Business Board of Governors.