ReverbNation was among the first online companies to attract and serve a large numbers of developing artists. They’ve continued to add new products and innovate, but are now testing the potential of their reach in a new way with the announcement of an artist development incubator.

Online artists services platform ReverbNation has announced a strategic relationship with performing rights organization SESAC, to provide a path for artists to become part of the SESAC community.

Launched;in 2006, ReverbNation serves 4 million artists. SESAC’s roster includes Bob Dylan, Neil Diamond, the Robert Johnson catalog, Mariah Carey, Zac Brown and Mumford & Sons.

Thier partnership is the first of what will help form ReverbNation CONNECT, a new artist development incubator that will launch later this year. The program will work to develop promising artists identified through Reverbnation’s curation-at-scale capability.

“ReverbNation has built a very powerful curation capability which enables it to look across its millions of songwriters and identify exceptionally talented new creators that can benefit from membership in SESAC,” said SESAC Chairman and CEO, John H. Josephson.

“The SESAC initiative has great potential and we look forward to sharing the news with the ReverbNation artist community,” said Simon Perry, Chief Creative Officer and Head of A&R at ReverbNation. “Inclusion in SESAC will offer significant value to those selected to participate.” [Hypebot]