Spotify has teamed with Ancestry.com to offer users playlists based on their own DNA. By signing up through the genealogy company, you can trace your family history and input results to Spotify. It’ll then generate a playlist based on your family tree and listening habits. The program will “encourage [Ancestry’s] audience to explore the soundtrack of their heritage,” Danielle Lee, global head of partner solutions at Spotify, told Quartz.
Users who want to explore will first have to sign up to the ancestryDNA program for $99. If you already know your family tree, ancestryDNA offers a manual tool to generate the playlist. Ancestry shared the below statement with Pitchfork regarding the partnership:
“Protecting our customers’ privacy is Ancestry’s highest priority. Spotify does not have access to DNA data of any Ancestry customers. Customers can manually input regions, into the playlist generator on Spotify and then a custom playlist is created with songs by artists from the various regions and across a wide variety of musical genres. All information is manually input by customers and the experience is completely optional.”
CORRECTION: An earlier version of this story cited a Think Progress article critical of ancestryDNA’s privacy policy. Ancestry has since updated its policy, and will use genetic information only with consent, for research using de-identified data sets.
Originally posted on PITCHFORK.COM