So it appears that the popular headphone brand, Beats By Dre, is going to tackle to the streaming music world. News has been circulating that Trent Razor and Dr.Dre are working on something that will redefine a generation. What better way to achieve that goal then through music. Read some comments below from Trent Razor:
The Handful of Sentences That Everyone’s Discussing
Alex Wilkinson interviewed Trent Reznor for The New Yorker and the interview itself is currently paywalled. Pitchfork appears to be the most prominent source of Trent Reznor’s comments about a new streaming music service from Beats by Dre, currently referred to as “Daisy”, that:
Read the rest after the jump!
“uses mathematics to offer suggestions to the listener… [but also] would present choices based partly on suggestions made by connoisseurs, making it a platform in which the machine and the human would collide more intimately.”
“That first wave of music presentation which felt magical, the one where the songs are chosen by algorithms that know who you listened to… has begun to feel synthetic.”
Reznor describes how it would be different from Spotify:
“‘Here’s sixteen million licensed pieces of music,’ they’ve said, but you’re not stumbling into anything. What’s missing is a service that adds a layer of intelligent curation.”
That layer of “intelligent curation” will be:
“like having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldn’t necessarily have encountered.”
An article in Rolling Stone adds the additional line:
“As great as it is to have all this information bombarding you, there’s a real value in trusted filters.”
We’re Talking About Curation and Discovery
This focus was pointed out in October at a Beats press conference that included the news that Trent Reznor was working with Beats though it was unclear on what he was actually working:
“The company has ‘very big plans,’ Wood said, for Mog, the streaming service it purchased earlier this year, hinting that it relates to how people consume and discover music…Iovine picked up the thread, saying that most streaming services require consumers to program their music experience themselves — and he said consumers can’t be expected to do that, which would seem to suggest a greater emphasis on music discovery and recommendations, possibly including a radio function.”
In addition, an unidentified “source who was not authorized to speak on behalf of Beats told Billboard.biz” that:
“For now, Beats is spending very little to recruit new customers for Mog — that’s because the company plans to eliminate the Mog brand, and competition will heat up in 2013. Beats is planning to roll out an entirely re-branded service that will be tightly integrated with its high-end audio gear sometime next year.”
