Last week, after a brief stint in the hospital for Vertigo, Nas is back with good news. He has been named brand ambassador for Hennessy’s award winning “Wild Rabbit” campaign. I wonder if Manny Pacquiao being slumped over in the ring prompted this decision. Too soon? Either way, congrats to Nasir.

“This partnership with Hennessy has been almost two decades in the making,” Nas said in a statement released today (January 14).

“I am honored to be included in the group of previous partners Hennessy has selected over the years and hope this campaign will inspire others to ‘never stop, never settle,”’ Nas added.

“Our ‘never stop, never settle’ mantra communicates a value at the core of who we are as a brand and resonates with our consumers: pursuing one’s potential comes from an inner drive continuously grow, continuously improve and seek greater levels of mastery,” said Rodney Williams, Senior Vice President, Möet Hennessy USA. “Nas is not only a master in music, but is blazing new trails in film and philanthropy, among other passions” [AlLindstrom]