EMI veteran Geoff Smith has been appointed head of digital for Universal Strategic Marketing, a newly created role.

Based in London, Smith will be tasked with creating international opportunities and innovative solutions for catalog artists across the major’s digital platforms and services.

Smith comes to Universal Music’s international catalog operation after six years at EMI, where he most recently served as VP digital marketing catalog U.K. At EMI, he was responsible for working global priorities including the Beatles, Pink Floyd, Iron Maiden and David Bowie.

Earlier in his career, Smith worked in broadcasting, advertising, management, independent labels and publishing, and he had a stint with a digital start-up.

Smith reports to Andrew Daw, VP of USM. [Billboard.biz]