The SoundWorks Collection talks with Composer Yoav Goren in his Santa Monica studio to explore the exciting and creative process of epic trailer music composing and producing.
About Yoav Goren:
Born in Israel and raised in New York City, Goren was born into a family of artists that includes a sculptor, painter, and filmmaker. Encouraged early to study piano, he was heavily influenced first by classical composers, and then by the Beatles and film composers Ennio Morricone, Jerry Goldsmith and John Barry. He started composing during his studies at NYU, where he graduated with a BA in Film and Television Production. After gigging and touring with several bands in the USA as keyboard player, Goren settled in Los Angeles where he met and worked with the legendary Leonard Cohen on the acclaimed CD The Future (1992) as arranger and co-producer. Also in 1992, Goren teamed up with fellow composer Jeffrey Fayman and founded Immediate Music, which has become one of the preeminent suppliers of original music for motion picture advertising.
From his first trailer score for Universal Pictures “Carlito’s Way” in 1993 to recent high profile campaigns for films such as “After Earth”, “Oblivion”, “Iron Man 3”, “Cloud Atlas”, “Argo”, “The Hobbit”, “The Dark Knight Rises”, “Amazing Spider Man”, “Harry Potter and the Deathly Hallows pt. 2”, Goren and Immediate Music continue to provide cutting edge music to all major motion picture studios through both custom scoring and the acclaimed Immediate Music production library. With over 5,000 trailer-related synch licenses to date, the composing team of Goren and Fayman are arguably the world’s most-often utilized composers in the $3.3 billion motion picture advertising industry.
In 2007, Goren’s work on NBC’s “20th Torino Winter Olympic Games” earned him an Emmy Award for “Outstanding Music Composition in a Sports Program”. In 2008, Goren was the recipient of a composing award from BMI, of which he has been a member for over 20 years. In 2009, Goren became the first person to ever perform a live concert of trailer music compositions, as part of his “Trailer Music Live” performance series. Through his commercial record label Imperativa Records founded in 2006, Goren has trailblazed the public release and distribution of passionately pursued, yet rarely available epic trailer music; he was recently honored with the Vanguard Award by the Hollywood Music & Media Awards, in recognition of Immediate’s success as pioneering producers of trailer music. In 2012, Imperativa released the third chapter in Immediate’s acclaimed “Trailerhead” epic trailer music album series, “Trailerhead: Triumph”. In 2013, Goren celebrates 20 years at the helm of Immediate Music.
As president of Immediate Music, Goren works daily at the company’s studio facilities in Santa Monica, California, with regular forays to concert halls and studios worldwide to produce Immediate Music’s trademark orchestral recording projects. [SoundWorks]
