In today’s world, you need to be connected to Social Media, whichever platform you choose to use, because it is a direct access channel between artist-fan and businesses-customers. You have to use what works for you, of course. That doesn’t mean you need to do every single one, but rather the right one. But with so many fans, customers, music professionals, and artists interacting everyday through these platforms, it’s silly to refuse to embrace these emerging technologies. Nic Adler, who owns The Roxy Theatre and On The Rox, knew that his venues were losing patronage due to reputation/image issues and decided to pioneer the idea of using Social Media to reconnect with The Roxy’s fan base and clientele. He also used it as a way for artists to reach out who are looking to play the club! In today’s modern digital world, Nic Adler talks how you can use Social Media to Make It Personal with your fans, customers, and personal networks!