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June 27, 2015

BET Networks and AEG have slated June 23-26 as the dates for the 2016 BET Experience at L.A. Live presented by Coca-Cola. Earlier this summer, the parties extended their partnership for three years with the BET Experience now running through 2018.

Marking the festival’s third year, the 2015 BET Experience (June 25-28) drew 152,500 visitors — a 36 percent increase from 2014. The four-day event featured Staples Center concerts headlined by Kevin Hart, Nicki Minaj, Kendrick Lamar, Snoop Dogg, Ice Cube and N.W.A, in addition to late-night shows at Club Nokia, seminars and a celebrity basketball game. Capping the weekend: the 15th annual BET Awards at the Microsoft Theater. Highlights included special tributes honoring Janet Jackson, Smokey Robinson and Bad Boy Records’ 20th anniversary.

Deposits are being accepted now for the 2016 BET Experience via BETExperience.com.

[Billboard]