Billboard has aligned with Barclays Center for the launch of an exclusive club situated inside the state-of-the-art Brooklyn venue.
The 300-capacity Billboard Lounge will open this September at the entry level of the Barclays Center in a 5,500-square-foot space. The new club will host music showcases and will serve as an intimate destination at Brooklyn Nets and New York Islanders games and select events.
Inside, guests will enjoy an expansive bar, elegant cocktail tables and private suites nestled in the back. The menu is created by Barclays Center’s food and beverage partner Levy Restaurants, and the Billboard’s music-themed design will be prominent.
On select evenings, Billboard and Barclays Center will curate live programming that will include artist showcases, product launches, industry speaking panels and special performances. Memberships are available starting this week to premium Nets and Islanders season ticket holders.
“This venue partnership between Billboard and Barclays Center represents a bold brand pairing in one of our most valuable spaces: live events,” comments Francisco Arenas, senior VP, business development and licensing. “The deal reflects our latest commitment to transforming the Billboard brand into a global franchise.”
“What makes this new lounge a destination is our collaboration with Billboard, the longstanding voice of the entertainment industry,” said Brett Yormark, CEO of Barclays Center. “Billboard Lounge will offer members an intimate club atmosphere, as well as the opportunity to attend private post-event artist showcases in a distinct setting. We are excited that Barclays Center continues to evolve as we enter our fourth year since opening.”
For more information on Barclays Center, visit www.barclayscenter.com.
