To kick off the release of her highly anticipated debut album When We All Fall Asleep, Where Do We Go?, out today (March 29), Billie Eilish curated an immersive experience in partnership with Spotify for her fans to visit in Los Angeles, in which they could walk through several different rooms inspired by the tracks on the record. Plus, the singer caught up with Billboard’s Chelsea Briggs to discuss the collection of songs and why they mean so much to her.
Asked by Briggs how it feels to finally be sharing her LP with fans, Eilish replies that while she is sad to give up her “little baby,” she is also “super nervous” and “really excited.”
“This album, I worked so hard on this little baby and it’s my child,” she confesses. “I’m really excited for the world to hear it.”
The “Bury A Friend” singer reveals that she wanted the album to be cohesive, but also wanted each song to be unique on its own and to be entirely different from the others. “The contrast between having 14 songs that sound completely different but all make sense with each other that sound like one body of work, I feel like I’m most proud of that,” she says.
As for why Eilish felt it was important to create an immersive experience for her fans, she tells Billboard that she didn’t just want people to just listen to the album and then go home.
“I wanted it to literally be like an exhibit, a museum, a place to smell and hear and feel,” she says. “Every room has a certain temperature, every room has a certain smell, a certain color, a certain texture on the walls. A certain shape, a certain number.”
Eilish adds that the rooms are also a reflection of her synesthesia — which causes the singer to see colors or smell sounds when she’s making music — which drives her creative process. “I wanted to take my synesthesia and give it to the world and show everybody what it feels like.”
In the interview, Eilish is also asked what message she wants her fans to take away from the album, to which she responds, “Just keep it as your own. It’s my baby, you get to babysit it. Please take care of it. Don’t throw it in that garbage. Love it, cherish it.”
