Rihanna struts onto the screen in “Styled to Rock,” a new fashion reality series for Sky Living HD in the U.K. As star and executive producer of the show, the pop-star-turned-fashion-icon scours Britain for the next generation of undiscovered designers.

“I’ve always loved fashion,” said RiRi. “Fashion has helped shape me into the artist that I am today.”

She has called on a team of professionals including her stylist Lysa Cooper, Girls Aloud’s Nicola Roberts, and designer Henry Holland to help in her search. The show begins airing next month.

Over the course of 10 weeks, the contestants will be challenged by Rihanna and Roberts to create outfits for musicians and celebrities. For the final task, designers will have the opportunity to dress Rihanna for her Wireless performance in Hyde Park. –Rap Up