Via Billboard/Allindstrom
Ticketfly announced Wednesday it has raised an additional $22 million in a round of funding led by SAP Ventures and with participation of Northgate Capital, Cross Creek Capital and Mohr Davidow Ventures, the lead investor in the company’s previous fundraising round. The company has raised $37 million to date.
In a statement announcing the funding, Ticketfly said it plans to use the proceeds “to further accelerate technology innovation and drive expansion in existing and new vertical and geographic markets.” Thus the funding from SAP Ventures, which invests in companies with proven business models and helps them grow “by adding our expertise, relationships, geographic reach and capital,” according to its website. “We think there are a number of international market opportunities for Ticketfly,” said SAP managing director David Hartwig in the press release.