Epic Records chairman and “”X” Factor” judge Antonio L.A. Reid will deliver a keynote question and answer at the Billboard/Hollywood Reporter Film & TV Music Conference scheduled for Oct 24-25 at the W Hotel, Hollywood, Calif.

The winner of three Grammy Awards plans to discuss his career in production, songwriting, and his current position within Epic and “”X” Factor.” He’s also joined with Academy Award winner Gustavo Santaolalla, whose credits include “Motorcycle Diaries,” and “Babel.”

The Billboard/Hollywood Reporter conference will provide opportunities for musicians to get their music heard and evaluated by several music executives involved within film, and TV commercial placement. The conference also includes panels, live performances, and networking opportunities.