Along with being a judge on “The Voice,” and executive at Primary Wave Talent Management, Cee-Lo now adds executive producer to his list, as he’s inked a deal with NBC to develop a new scripted series.
Cee-Lo will produce and potentially star in new projects scripted and unscripted for the network under his newly launched production company, Emerald Productions.
As part of the pact, NBC is documenting a series based on Green’s life balancing his career and home life as a producer and recording artist from Sony Pictures Television and Happy Madison.
Additionally, Jameson will oversee day-to-day operations of Green and his Primary Wave partner Mestel’s Emerald shingle. Green’s production company comes a month after the Grammy winner was named chief creative officer at Primary Wave Music, where he will develop and co-write music with artists.
The scripted comedy marks the latest in Primary Wave’s relationship with Green. Last year, Jameson developed, sold and produced “Cee Lo Takes the U.K.: Christmas With All the Goodies,” a Christmas TV special with Mark Burnett that starred Green. Mestel brought Jameson, former president of Maloof Productions, in to launch Primary Wave TV in February 2011.
“Cee Lo is one of the most unique artists that the entertainment world has ever seen,” said Jameson, a partner at Emerald Productions. “I am excited to be his partner and look forward to extending his creative vision into the television world.”
Beyond his work on “The Voice,” Green has been pushing more into film of late, with roles in “Sparkle” and the upcoming animated feature “Hotel Transylvania,” voicing Murray the Mummy. He’s also producing his own Las Vegas residency show, “Loberace,” launching in February at Planet Hollywood, and releasing a book and Goodie Mob album next year, in addition to a new album.
Allindstrom Credit: Billboard.biz