The Best Music Marketing of 2016
Each year I break down the standouts in music marketing, picking the best performers based on the concept, innovation, presence in culture and execution. This year we can firmly say the divide between music promotion and brand collaborations no longer exists and record labels are building out their creative, content and influencer offerings. This…
Interview: Swizz Beatz Talks Art And Why He’s Bringing His No Commission Showcase To London
On Dec. 8, legendary hip-hop producer, rapper and art collector, Swizz Beatz will be bringing No Commission, the art and music showcase, to London. The idea behind the project, which is a collaboration between Swizz Beatz’s The Dean Collection and rum brand, BACARDÍ, is to give upcoming and emerging visual artists the opportunity to display and sell their…
Smirnoff Sound Collective Aims to Tackle Dance Music’s Diversity Problem, Launches Program With Live Stream
Dance music’s diversity problem is, at this point, well-documented. While the genre started as a haven for gay minorities, the modern scene has been taken over by mainly white suburban youth or affluent Europeans. Smirnoff, the vodka company, has thought a lot about this and discovered that 1 percent of all DJs and producers make 77…
