“The way I create is based around me making fictitious partnerships up in my mind,” says Alex Da Kid. “Like, what would happen if Wu-Tang Clan and Kings of Leon made a song together? I love the idea of mixing things that haven’t been mixed before. That, to me, is the fun part of making…
FEATURES The Untold Story of Ableton Live—the Program That Transformed Electronic Music Performance Forever
The history of Ableton usually starts in 2001, when the Berlin-based software company released their first product, Ableton Live—a digital audio workstation and audio sequencer that, among its many functions, allows musicians to easily store and trigger samples during their shows so audiences can watch them build songs in real time. This game-changing software made it…
Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign Music service gives thanks for a ‘weird’ 2016
Spotify puts its vast trove of listener data to playful use in a new global out-of-home ad campaign—its largest OOH effort to date—with executions that playfully highlight some of the more bizarre user habits it noticed throughout 2016. The work, developed by Spotify’s internal creative team, began rolling out Monday in the U.S., the U.K.,…
deadmau5 to Instruct Private Music Production Lessons With MasterClass: Exclusive
What makes deadmau5 so great? Is he born with some kind of gift? Is he inherently greater than the millions of sound geeks that walk the Earth? Not at all, and he’d probably be the first to tell you. deadmau5 has risen to great heights simply because he is relentless, dedicated, and refuses to…
‘I HATE THE WORD “RULES”. IT’S THE ANTITHESIS OF A&R.’
It’s not easy breaking artists right now – especially when you’re committed to building careers. Just two debut artist albums went Gold in the US in the first six months of this year: Nine Track Mind by Charlie Puth and Islah by Kevin Gates. Both of them happen to be on the same label:…
Facebook Music Test: Proof Fans Are Missing Updates From Their Favorite Artists
Guest post by Ronan Mason of Muzeroom Before advertising was introduced, Facebook was a fantastic way of staying in touch with the artists you love. The competition for your news feed was less, and the algorithm wasn’t as fussy with what content it delivered you. Basically, you saw the majority of posts from the artists you…
Job Postings Offer Hints at Amazon’s Live Ticketing Plans
If recent job postings are any indication, Amazon has some fairly ambitious goals to shake up the live ticketing business. As spotted by Recode, the Washington-based online retailer is recruiting new hires for its Amazon Tickets division, which launched in the U.K. last year, and sells tickets to concerts and theater performances. One posting, for head of…
