Not many label executives find themselves trending on social media, but Republic president Charlie Walk has come close on several occasions. There was the time Ariana Grande debuted Nicki Minaj’s rap on “Side to Side,” or when Hailee Steinfeld introduced herself as a recording artist — both through snippets on Walk’s Instagram (112,000 followers). His ability to get…
IF SPOTIFY DELAYS ITS IPO INTO 2018, IT FACES SOME SERIOUS FINANCIAL PAIN
Spotify is reportedly mulling over the idea of freezing its plans to float. According to TechCrunch sources, a postponement into 2018 would “give Spotify more time to build up a better balance sheet and work on shifting its business model to improve its margins”. It’s a solid idea in theory… yet one which proposes time is a luxury…
Ways The Music Industry Can Change For The Better
2016 saw a lot of lawsuits and lobbying in regards to changes in the music industry. Here are a few major issues that need to be resolved in 2017 and beyond to help sustain the music business. Higher rates for streaming and YouTube views The rates creators and rights owners earn from streaming and views…
WHY DID SPRINT PAY $200M FOR TIDAL?
Just over a week ago, US telco Sprint purchased a 33% stake in TIDAL for $200 million. The deal valued the Spotify rival at $600m – which raised a few eyebrows, considering TIDAL’s well-reported struggles and the fact Jay Z only bought it for $56m in early 2015. So why was SoftBank-owned Sprint willing to pay such…
SOUNDEXCHANGE PAYOUTS GREW 10% TO A RECORD $884M LAST YEAR
SoundExchange smashes its record for annual distributions in 2016 – with annual payouts to labels and artists up 10.1% to $883.9m. Speaking to MBW last year, the US organization’s boss Michael Huppe suggested that high single-digit annual growth might be on the cards if it enjoyed a good Q3 and Q4. In fact, SoundExchange’s…
5 Tips To Supercharge Your Spotify Marketing Strategy
Accepting the challenge of the fast changing music market is no longer an option. Spotify is becoming the key player in this game more and more and you really should build up a strategy to get as many plays as possible. Here is a distillation of the experiences I made in the last months:…
VEVO NOW BOASTS ALMOST 100M ACTIVE USERS IN THE US MARKET
Some 97 million Americans watched at least one music video on Vevo in October 2016, according to comScore’s first ever release of Video Metrix with YouTube mobile viewership included. And that’s not the only intriguing stat to come out of the new research: apparently, 43% of all YouTube viewers in the US watched a Vevo video…
‘TRADITIONAL MUSIC PUBLISHING DOESN’T HELP ARTISTS AT A CERTAIN LEVEL’
A decade ago, Sentric Music founder Chris Meehan was studying at Liverpool’s Institute for Performing Arts (LIPA) – while trying to make a decent fist of chaperoning the careers of local bands. One day, he got hold of the publishing contract of one of his acts – and it blew his mind. “We looked through…
How To Use Pandora AMP To Score 50,000 Video Views In 3 Days
This is a story about how my band Smalltown Poets used artist data to leverage success for our music. Over the course of five days, a simple video post on Facebook netted us over 55,000 views, 806 shares, 500 new followers, 150 song downloads, 20 album downloads, and thousands of streams on Spotify and Apple Music. It was so simple! There was…
LIVE NATION ACQUIRES LYTHAM FESTIVAL OWNER CUFFE & TAYLOR
The business, which was founded in 2009 by Daniel Cuffe and Peter Taylor, is focused on festivals and promoting artists in novel and non-traditional outdoor venues. Michael Rapino, Live Nation Entertainment President and CEO, said: “Our mission at Live Nation has never been clearer. We want to connect fans with the artists they love,…
