Noted Super Bowl commercial pioneer Bod Dylan is giving music a shot in his latest ad.
Okay, we’re obviously joking, but since lending himself to Chrysler and Chobani commercials for the 2014 Super Bowl, Bob Dylan has made his presence known in the advertising world. In this charming new commercial for IBM, Bob has a heart to heart conversation with a computer.
It’s for IBM’s Watson computer, the one with artificial intelligence capabilities that allow it to have conversations or compete on Jeopardy!
“My analysis shows that your major themes are that time passes and that love fades,” Watson informs Dylan of his oeuvre, to which he replies, “Maybe we should write a song together.”